The 'you me us' poster appeared in GP surgeries, hospitals, youth clubs and schools across the UK.

Deborah Jack, chief executive of the National AIDS Trust: “The feedback we have recieved on our World AIDS Day materials from customers, including health professionals and schools is really positive. We have a difficult task engaging the public, as there is much complacency about HIV, but these materials are extremely effective in getting across a simple and empowering message.”