The brief asked students to design a solution to the growing problem of obesity in the UK. My concept, MAVI demonstrated my ability to research, digest, design & communicate a very complicated problem in a clear and concise way. Also I genuinely believe that if MAVI were implemented in UK supermarkets it would have a significant impact (for the better) on the UK's health.
MAVI is a response to over 1/2 of Britain’s adult population being overweight or obese. It uses simple data inputted by the user to calculate and recommend a healthy nutritionally balanced diet.
MAVI aims to prevent obesity and offer help to those who want to lose weight.
MAVI can be used by anyone, young, old, fat or thin.
MAVI would be attached to all supermarket trolleys, the cost of which would pale into insignificance when compared to the projected figures of what obesity will cost the NHS in years to come.
MAVI does not demand a change in lifestyle, all that is demanded of the user is the 5 minutes that it takes to set up a personal profile and the scanning of food product bar codes every time they visit the supermarket.
MAVI’s dietary guideline system is based on the food guide pyramid, developed in America by the USDA and supported by the department of health and human services (HHS). This system will help people make better food choices in the place in which their food is purchased, the supermarket.
MAVI is a wireless, portable, touch screen computer. Also included are two big (satisfying to press) chunky OK and CANCEL buttons. This combination of touch screen technology and buttons, is designed so not to alienate the older generation who might be intimidated by using a device with no buttons.
MAVI used regularly would teach what foods are needed to maintain a healthy diet. One of the main reasons why people become overweight or obese is because of a lack of knowledge about what nutrients are in the foods they are eating, often resulting in an unbalanced, unhealthy diet.
The main display works on the principle of, buying foods needed to raise the coloured bars representing each food group up to the level of the green markers. If at the end of the shop all of the different food group bars are aligned with the green markers then a healthy, nutritionally balanced diet has been achieved.
However if one of the food group bars turns red and rises above the green marker then too much of that food group has been scanned. The above illustration shows that nearly the right amount of the fruits food group has been scanned. It also shows that the user has scanned too much of the fats, oils and sweets food group, meaning of course that they are eating too many high calorie food goods. The display simply indicates to the user that if changes are not made to their diet then they are likely to put weight on.
The menu navigation would be clear and unconfusing, using a combination of touch screen technology and more traditional buttons.
The above illustration shows how this combination would work. The user defines how long they want their shopping to last them using the touch screen menus and okays the inputed information by pressing the big green OK button.
MAVI has the capability to revolutionise food shopping as we know it. For the first time people would be able to instantly see what nutritents are in the foods they choose, as they are choosing them. MAVI would not dictate to people what foods they should or should not be eating. It would simply empower people with the knowledge needed to make dietary changes for the better.
A balanced diet is a healthy diet, the body needs a wide varity of nutrients to help keep it healthy. MAVI encourages variety by displaying the ideal level of each food group simultaneously alongside what food has already been chosen. MAVI would make it easy for people to make the right food chioces. MAVI would be simple to use and understand and would require no change in lifestyle. MAVI would not be a specialist product, it would not need to be purchased. Instead it would act as a kind of public service, free for anyone to use. MAVI would improve everyones awareness of the food they consume, making for a healthier nation.
When someone wants to create a profile they need to input MAVI with this simple data.
AGE
SEX
HEIGHT
AMOUNT OF DAILY EXERCISE
More than one person can be on a profile, but this information needs to be inputted for each person.
The reason MAVI needs to know this data is simple, a child needs less food than an adult. Someone who is 6’ 7” tall needs more food than someone who is 4’ 3” and most men need more food than most women. An adult who is active, like a labourer, needs more food than an adult who does little exercise.
Profile data would be stored on a small chip much like the ones located on current credit cards. These chips could even be integrated with store club cards to increase convenience. To activate MAVI and load a profile this card would need to be inserted.
MAVI is designed so that it is in no way intimidating or scientific looking. It is designed to be user friendly, one of the main inspirations for MAVI’s design was young childrens toys.
MAVI is a response to over 1/2 of Britain’s adult population being overweight or obese. It uses simple data inputted by the user to calculate and recommend a healthy nutritionally balanced diet.
MAVI aims to prevent obesity and offer help to those who want to lose weight.
MAVI can be used by anyone, young, old, fat or thin.
MAVI would be attached to all supermarket trolleys, the cost of which would pale into insignificance when compared to the projected figures of what obesity will cost the NHS in years to come.
MAVI does not demand a change in lifestyle, all that is demanded of the user is the 5 minutes that it takes to set up a personal profile and the scanning of food product bar codes every time they visit the supermarket.
MAVI’s dietary guideline system is based on the food guide pyramid, developed in America by the USDA and supported by the department of health and human services (HHS). This system will help people make better food choices in the place in which their food is purchased, the supermarket.
MAVI is a wireless, portable, touch screen computer. Also included are two big (satisfying to press) chunky OK and CANCEL buttons. This combination of touch screen technology and buttons, is designed so not to alienate the older generation who might be intimidated by using a device with no buttons.
MAVI used regularly would teach what foods are needed to maintain a healthy diet. One of the main reasons why people become overweight or obese is because of a lack of knowledge about what nutrients are in the foods they are eating, often resulting in an unbalanced, unhealthy diet.
The main display works on the principle of, buying foods needed to raise the coloured bars representing each food group up to the level of the green markers. If at the end of the shop all of the different food group bars are aligned with the green markers then a healthy, nutritionally balanced diet has been achieved.
However if one of the food group bars turns red and rises above the green marker then too much of that food group has been scanned. The above illustration shows that nearly the right amount of the fruits food group has been scanned. It also shows that the user has scanned too much of the fats, oils and sweets food group, meaning of course that they are eating too many high calorie food goods. The display simply indicates to the user that if changes are not made to their diet then they are likely to put weight on.
The menu navigation would be clear and unconfusing, using a combination of touch screen technology and more traditional buttons.
The above illustration shows how this combination would work. The user defines how long they want their shopping to last them using the touch screen menus and okays the inputed information by pressing the big green OK button.
MAVI has the capability to revolutionise food shopping as we know it. For the first time people would be able to instantly see what nutritents are in the foods they choose, as they are choosing them. MAVI would not dictate to people what foods they should or should not be eating. It would simply empower people with the knowledge needed to make dietary changes for the better.
A balanced diet is a healthy diet, the body needs a wide varity of nutrients to help keep it healthy. MAVI encourages variety by displaying the ideal level of each food group simultaneously alongside what food has already been chosen. MAVI would make it easy for people to make the right food chioces. MAVI would be simple to use and understand and would require no change in lifestyle. MAVI would not be a specialist product, it would not need to be purchased. Instead it would act as a kind of public service, free for anyone to use. MAVI would improve everyones awareness of the food they consume, making for a healthier nation.
When someone wants to create a profile they need to input MAVI with this simple data.
AGE
SEX
HEIGHT
AMOUNT OF DAILY EXERCISE
More than one person can be on a profile, but this information needs to be inputted for each person.
The reason MAVI needs to know this data is simple, a child needs less food than an adult. Someone who is 6’ 7” tall needs more food than someone who is 4’ 3” and most men need more food than most women. An adult who is active, like a labourer, needs more food than an adult who does little exercise.
Profile data would be stored on a small chip much like the ones located on current credit cards. These chips could even be integrated with store club cards to increase convenience. To activate MAVI and load a profile this card would need to be inserted.
MAVI is designed so that it is in no way intimidating or scientific looking. It is designed to be user friendly, one of the main inspirations for MAVI’s design was young childrens toys.