Helping the nation stay healthier, one digital activation at a time
I was the Lead Designer on this homepage re-design. I worked closely with the Creative Director, IA, Tech Team & Client Services to ensure that the design satisfied every element of the brief and was implemented to the highest possible standard.
Change4Life is a society-wide movement that aims to prevent people frombecoming overweight by encouraging them to eat better and move more. Itis the marketing component of the Government’s response to the rise inobesity. The campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, be they Government,business, healthcare professionals, charities, schools, families or individuals, can play their part.