Providing nothing but motivation for the worlds doers
Red Bull asked us to promote their Sugarfree and Total Zero drinks with a global digital campaign aimed at those who want energy, without the drawbacks of calories, carbs and sugar.
We designed an entirely responsive grid-like platform that asks users to share their goals for 2014, by writing a personalised resolution over one of seven aspirational mini films, covering a range of fitness occasions.
Creating and overseeing all of the platform’s content - from tech, to still imagery and films - made this project an exciting challenge for us to tackle. The campaign has been embraced by 8 countries, including USA, Canada and India, where people are using it to share their new year’s resolutions.
The site worked beautifully on mobile. Special care was taken to produce imagery that whilst still aspirational had a down to earth quality.
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Role: Associate Creative Director