Rebranding the world's most agile live music venue
The Red Bull TourBus is a roaming music stage (literally), delivering unique Rock, Dance & Hip Hop gigs all over the world.
First we rebranded the event, creating a new logo and campaign key visual. Then we designed and built the online home for the TourBus. It's the meeting place for fans and musicians to discover, listen to and share new music from both upcoming and established bands.
The site shows where & when the Red Bull Tour Bus is playing, lets fans vote for the next event location, and gives them a chance to win gig tickets and prizes.
As each Red Bull market has a different bus with different bands playing in different cities all year round, we built a site which allowed each market to run their own localised, independent version.
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Role: Associate Creative Director