Taking child obesity down with fun (and smart tech)

Childhood obesity is an alarming epidemic that's showing no signs of easing up. STOMPS is a self initiated concept designed specifically to combat this problem.

Marketing's desire for new trends and buzzwords means 'gameification' has become a bit of a dirty term. However, the fact is, humans are hard wired to enjoy games and the worlds most successful digital businesses employ game mechanics to keep their audience engaged (see Twitter & LinkedIn).

Kids enjoy games the most (their brains haven't been bludgeoned with the responsibility of adulthood). And so, why not use something kids enjoy to help get them moving?

 

STOMPS was a collaboration between me, rehabstudio and PLA Studios.

Massive thanks  
Illustration: Iain Gillespie / David Anthony Wood
Gameplay guru: Tom Page
Tech supremo: Sam Cox
Idea Champion and people connector-upper: Tom LeBree